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What was the prototyping process that you had to begin with?Īt that point in time I was the only designer in the company. And on the way home I realized that once again the docks were on one side and this idea was a possibility – up to this point we had been doing horizontal docks. The day that Apple launched the unibody Macbooks back in 2018 my Powerbook died. This idea for vertical docking station was right at the top of the list. While that business was on autopilot I went down the list of ideas that I had and things that I thought I could design and develop myself and hand off to a manufacturer.
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But it did get me the experience of launching a product end to end, what it was like to interact with customers and do small batch manufacturing. I found a market but it didn’t take very long for that to get saturated because there was only about 150,000 350z’s on the roads at the time. I built the first dozen or so myself and built the website out. I could bring the product to market, get experience with selling it and doing at least the first round of manufacturing myself, which is a very inefficient way of doing it. I knew that there was some interest in this product because I had people flag me down at gas stations and I even had a cop pull me over one time to ask me what was on the back of my car and I figured there’s probably a market for it. So I ended up building my own hatch-rack. When I bought the car I thought, surely somebody makes a roof rack for it. I had a Nissan 350Z at the time and I was into kayaking. The next thing I tried was a roof rack business for Nissan sports cars. The lesson I took away from that was don’t hang your business on an external resource, it will eventually come to bite you. That was a total disaster and I lost a lot of money personally on that venture. So I was heavily relying on this external resource to make this vision come to life. It was in a good market, but I had brought on an external firm to do all of the development and they had the manufacturing relationships to bring it to life. The first attempt I had was a rather complex electronics product. “That was a total disaster and I lost a lot of money personally on that venture.” I started off out of college in a graphic design job and quickly realized that the only way that I was ever going to get to develop products that really stuck to my original vision, that weren’t just getting handed off to an engineering team, or working for 20 years in the same job designing sneakers over and over again and actually see something that I’d created come to market in an unadulterated fashion was going to be if I started my own business. What was the story behind switching from designing roof racks to computer accessories? You were involved in product design and manufacturing before you started Henge Docks. We take that entire operation to make it a seamless experience. But our primary business and what we’re known for is our vertical docking stations which take your Macbook and dock it in one smooth motion to all of the accessories on your desktop – your monitor, power and all of the hubs that you typically have to plug in manually. Things like docking stations, cables and adapters. Primarily we sell connectivity solutions for Apple notebook computers and iOS products.
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Sales channels: Almost entirely online / Direct to consumer Product: Connectivity solutions for the Apple ecosystem The audio and transcript of the interview are below. Our first episode is with Matt Vroom, the CEO of Henge Docks. We are aiming to discuss topics that other entrepreneurs will find useful, such as the process for prototyping and manufacturing, tools the companies use to keep them moving, sales channels that have been effective (and useless), and managing cash flow.
#Henge dock how to turn on macbook series
A series where we chat with hardware companies about what has worked and what hasn’t on their path to success.
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